- Counts against your plan's managed-spend cap (Solo $5k, Growth $50k, Agency $250k)
- Pixel and CAPI configuration included
- Creative briefs unlimited; ad-video generation on Ad Videos quota
- Soft caps. We reach out before any account stops working
Facebook and Instagram managed as one growth surface.
Audiences, creative, budget logic, and the test plan that keeps Meta from turning into a black box. Marketing AI ships the work; your team approves the launches. Paid social you can defend in a board meeting.
What this discipline ships into your sprint.
- 2 Channels, one queue
Facebook and Instagram managed under a single approval and reporting flow.
- 12+ Creative variants per cycle
Hooks, angles, and formats tested against the audiences that earned position.
- 0 Surprise launches
Every campaign, audience, and creative change queues for sign-off by default. Auto-publish is opt-in for teams that want it.
The work, broken into pieces your team can review.
- 01 Audience map
Custom audiences, lookalikes, interest stacks, and exclusion logic drafted from your CRM, pixel events, and offline conversions.
- 02 Creative briefs
Hooks, angles, and ad-format guidance written from the data, so your designer or studio ships variants that have a reason to exist.
- 03 Test plan
Structured tests with stop conditions, scaling rules, and budget logic. The platform keeps the rules; the data decides.
- 04 Performance read-out
Weekly narrative on what is earning, what is not, and what the next sprint should change. Drafted, queued, and yours to approve.
Where Meta Ads sits in Marketing AI.
Brands and agencies who want Meta managed with a real test plan instead of dashboard tabs and gut calls.
Meta Ads - what people ask first.
Do I need to bring my own creative?
You can. Or pair Meta Ads with the Ad Videos module to generate channel-ready video creative from your brand assets and prompts.
How does iOS attribution loss factor in?
We rely on Meta's modeled conversions, your own first-party CRM/CAPI data, and incrementality tests built into the test plan. The plan acknowledges the dark. We work around it instead of pretending it is not there.
Can you handle Advantage+ campaigns?
Yes. We use Advantage+ where it earns its place, with manual structure where targeting precision matters.
What about retargeting?
Retargeting audiences are part of the audience map. Frequency caps, exclusion logic, and creative-rotation rules ship in the launch queue.
Trade the stack for Marketing AI.
Marketing AI replaces the SEO suite, the ad-management tool, the content stack, the reporting deck, and the Ahrefs subscription. One queue, one approval, one bill.