Marketing AI for law firms.
Practice-area pages, LegalService schema, and Google Ads tuned for the queries that produce qualified leads. Regulated content gets flagged for compliance review before anything goes live. Default is human approval on every draft; auto-publish is opt-in for teams that want it.
Law faces problems most platforms ignore.
- 01 $200-2,000+ cost per qualified lead
Personal injury, immigration, and family law sit in the most expensive paid-search categories on Google. Every wasted click is real money. Marketing AI scores keyword intent against lead quality, not just volume, so spend goes where buyers actually convert.
- 02 Bar-rule advertising disclaimers
State bars regulate what attorneys can claim, where disclosures must appear, and how prior results can be referenced. Marketing AI flags regulated content in every brief and surfaces the relevant disclaimer language for your firm to review.
- 03 Practice-area page sprawl
Firms with multiple practice areas across multiple cities end up with hundreds of pages that need unique content, proper LegalService schema, and internal-link logic that flows authority where money is made.
- 04 AEO for legal questions
Buyers ask AI engines about visa categories, statute of limitations, and divorce timelines. The firms answering well in those engines get the call before the firm at #1 in classic SEO.
Disciplines that ship sharpest in this category.
- Audit Site Audit
LegalService schema validation, practice-area page coverage, and AEO scoring across every page.
Read the Site Audit page - Plan Google Ads
High-CPC bidding strategy where the cost of a wrong click is real money.
Read the Google Ads page - Ship Content at Scale
Practice-area content drafted with regulated content flagged for compliance review.
Read the Content at Scale page - Ship Location Pages
City-by-practice-area pages that earn position without thinning out.
Read the Location Pages page - Fix AEO + GEO
AI overviews and ChatGPT citations for legal-question queries.
Read the AEO + GEO page - Ship Title + Meta
Search-result copy that earns the click in a category buyers compare ruthlessly.
Read the Title + Meta page
Law-firm schema and compliance defaults.
Marketing AI ships LegalService and AttorneyBio schema with the right entity references, areaServed scoping, and disclosure fields wired to the pages they apply to. Bar-rule sensitivity is baked into the brief; your firm has the final review.
- LegalService schema with practice-area scoping
- AttorneyBio schema for individual attorneys, with admission and education fields
- FAQPage schema attached to legal-question content
- Regulated content flagged in every brief for compliance review
- Prior-results disclosures wired to applicable pages where your firm includes them
What this looks like for a 12-attorney immigration firm in Phoenix.
A practice-area audit surfaces 47 thin pages and missing LegalService schema across 23 city pages. Month one ships drafted fixes for top revenue pages, AttorneyBio schema for all 12 attorneys, and a Google Ads restructure that focuses spend on family-petition queries above EB-5 (where the firm does not actually convert). The result lands in one approval queue your office manager can review with the partner.
Most Law customers start on Growth.
Most law firms with 5 to 25 attorneys land on the Growth tier. Firms with multiple offices or aggressive paid-search budgets often move to Agency. Single-office solos can run on Solo for the first year while volume grows.
Law - what people ask first.
Do you handle bar-rule disclaimers?
Marketing AI flags regulated content in every brief and surfaces the relevant disclaimer language for your firm to review. Your compliance lead approves before anything publishes; the platform does not enforce bar rules automatically because they vary by state, practice area, and case.
What about practice areas with strict regulations - PI, family, immigration?
All supported. Drafts ship with disclaimer prompts attached to regulated phrasing. Your team approves the final language before publishing. The platform names the regulated content; you decide how it reads.
Can you handle multi-state firms?
Yes. Each office or practice area can run with its own jurisdiction configuration. Schema, disclaimer prompts, and content drafts respect the right rules per location.
What about case results and prior-results disclosures?
Both supported. Where prior results are referenced, the corresponding disclosure ships with the page. Where they cannot be referenced (some jurisdictions ban them entirely), the platform avoids the framing in the first draft.
Trade the stack for Marketing AI.
Marketing AI replaces the SEO suite, the ad-management tool, the content stack, the reporting deck, and the Ahrefs subscription. One queue, one approval, one bill.